Welcome to Innovafin!
Financial Excellence, Innovative Thinking, Global Impact
We have performed financial valuations and have led and closed transactions of purchase and sale of companies, and Mergers and Acquisitions in different industries for the past twenty seven years.
We perform Financial Valuations and Mergers and Acquisitions Advisory Services
Innovafin, Inc. was founded in 2011 by Marta C. Zamora to provide the best financial services to companies and individuals in the United States, Latin America and Europe.

Financial Valuation
Certified valuations across dozens of industries — from banking and insurance to supermarkets, energy, media, and beyond. Rigorous, defensible, and internationally recognized.

Mergers & Acquisitions Advisory
End-to-end M&A advisory: buy-side and sell-side transactions between companies in the United States, Latin America, and Europe, led from opening conversation to closing.

Strategic Financial Consulting
Expert financial advisory designed to strengthen business performance through strategic planning, financial analysis, risk management, and growth-focused solutions.
Why Choose Us?
- Extensive deal making experience.
- Right on point financial valuation prices.
- Trusted Expertise. Personalized service.
- High level of Confidentiality.
- The best in what we do.
Experience That Creates Value

Our Mission
To design, patent, license, and sell inventions and innovations that improve the quality of life of people around the world

Our Vision
To make the best invention(s) in this era
Frequently Asked Question
1. What financial services does INNOVAFIN, INC. provide?
We specialize in business valuations, valuations of brands and intangibles, mergers and acquisitions (M&A) advisory, financial consulting, and strategic valuation services for companies across a wide range of industries. Our solutions help business owners, investors, and organizations make informed financial decisions with confidence.
2. Who can benefit from our valuation services?
Any business owner who wants to know the value of his/her company or brand(s). Companies that want to acquire another company. Business owners that want to sell their company. CEOs, Managers, and Senior Executives who need a financial valuation for different purposes.
3. What industries do you serve?
We serve any type of industry, as long as the service needed is what we provide. We have worked in diverse industries; please refer to our Client section.
4. Do you work with international clients?
We have worked for 27 years with international clients and have developed strong expertise in serving them.
5. What makes INNOVAFIN different from other financial advisory firms?
We go in depth in analyzing your company so that we can identify the drivers of value that make your business unique, including intangibles and brands, to provide you with a fair valuation.
We honor complete confidentiality for our clients.
We have the accumulated experience, expertise, credentials, and licenses to properly guide you in every financial aspect.
We create the most successful results.
We have the ability to negotiate the best price when acquiring or selling a business.
We have great reputation in the industry and know the right buyers and sellers for your company.
Our processes are smooth and designed to provide the best financial results for you.
Still Have a Question? Don’t hesitate to contact us
Take control of your Company's financial present and future with trusted and experienced advisors
Our Blog News
5 Essential Financial Strategies for Businesses
Building a successful business requires more than great products or services—it demands smart financial management. From maintaining healthy cash flow and controlling expenses to creating realistic budgets and planning for growth, the right financial strategies can strengthen stability and profitability.
Tax-Saving Tips for Entrepreneurs
Effective tax planning can help entrepreneurs keep more of their hard-earned profits while remaining fully compliant with tax regulations. By understanding available deductions, organizing financial records, choosing the right business structure, and planning ahead, business owners can reduce unnecessary tax liabilities.
The Importance of Financial Planning for Startups
Every successful startup begins with a strong financial foundation. A comprehensive financial plan helps entrepreneurs manage cash flow, forecast future growth, attract investors, prepare for unexpected challenges, and make confident business decisions.